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place marketing

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1 place marketing

marketing mjesta

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marketing mjesta

English-Croatian dictionary > place marketing
2 place marketing

марк. маркетинг мест (маркетинговые мероприятия, направленные на привлечение потребителей и организаций в определенные географические районы, напр., места жилья, зоны хозяйственных застроек, места отдыха)

See:

business site marketing, housing marketing, vacation marketing

Англо-русский экономический словарь > place marketing
3 place marketing

1) Экономика: территориальный маркетинг

2) Реклама: маркетинг мест (касается жилья, зон хозяйственных застроек, мест отдыха)

Универсальный англо-русский словарь > place marketing
4 place marketing

маркетинг мест

English-russian dctionary of contemporary Economics > place marketing
5 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
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МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
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Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
6 marketing

noun

(study, theory) marketing m, mercatique f; (of product) commercialisation f

marketing agreement accord m de commercialisation;

marketing analyst analyste m f mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit marketing, auditeur(trice) m, f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou de distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept m de marketing;

marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;

marketing consultant conseiller(ere) m, f commercial(e);

marketing costs frais m pl de commercialisation;

marketing department service m du marketing;

marketing efficiency efficacité f du marketing;

marketing efficiency study contrôle m d'efficacité du marketing;

marketing environment environnement m commercial ou marketing;

marketing executive responsable m f du marketing;

marketing expert mercaticien(enne) m, f;

marketing fit ajustement m stratégique;

marketing implementation mise f en place marketing;

COMPUTING marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m, f du marketing;

marketing mix marchéage m, marketing mix m;

marketing myopia myopie f marketing;

marketing network réseau m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing planner responsable m f de planification marketing;

marketing planning planification f marketing;

marketing policy politique f de commercialisation;

marketing questionnaire questionnaire f d'étude de marché;

marketing research recherche f commerciale;

marketing spectrum marchéage;

marketing spend dépenses f pl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale ou marketing;

marketing subsidiary filiale f de distribution;

marketing target cible f commerciale;

marketing team équipe f commerciale;

marketing techniques techniques f pl commerciales;

marketing tool outil m de marketing

English-French business dictionary > marketing
7 marketing

n

1) торговля; продажа; сбыт

2) маркетинг, система сбыта

- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of products

English-russian dctionary of contemporary Economics > marketing
8 marketing implementation

mise f en place marketing

English-French business dictionary > marketing implementation
9 place

place [pleɪs]

endroit ⇒ 1 (a) lieu ⇒ 1 (a) maison ⇒ 1 (c) place ⇒ 1 (d)-(f), 1 (h), 1 (i) couvert ⇒ 1 (g) poste ⇒ 1 (h) avoir lieu ⇒ 1 (k) placer ⇒ 2 (a)-(d), 2 (g) (se) remettre ⇒ 2 (e) passer ⇒ 2 (f)

1 noun

(a) (gen → spot, location) endroit m, lieu m;

∎ this is the place c'est ici;

∎ place of death/amusement lieu m de décès/de divertissement;

∎ the place where the accident happened l'endroit où a eu lieu l'accident;

∎ keep the documents in a safe place gardez les documents en lieu sûr;

∎ store in a cool place (on packaging) à conserver au frais;

∎ this is neither the time nor the place to discuss it ce n'est ni le moment ni le lieu pour en discuter;

∎ this looks like a good place to pitch the tent l'endroit semble parfait pour monter la tente;

∎ I had no particular place to go je n'avais nulle part où aller;

∎ you can't be in two places at once on ne peut pas être en deux endroits à la fois;

∎ her leg is fractured in two places elle a deux fractures à la jambe;

∎ there are still one or two places where the text needs changing le texte doit encore être modifié en un ou deux endroits;

∎ to go places (travel) aller quelque part;

∎ figurative that girl will go places! cette fille ira loin!

(b) (locality)

∎ do you know the place well? est-ce que tu connais bien le coin?;

∎ she comes from a place called Barton elle vient d'un endroit qui s'appelle Barton;

∎ the whole place went up in flames (building) tout l'immeuble s'est embrasé; (house) toute la maison s'est embrasée;

∎ how long have you been working in this place? depuis combien de temps travaillez-vous ici?;

∎ we had lunch at a little place in the country nous avons déjeuné dans un petit restaurant de campagne;

∎ can you recommend a place to eat? pouvez-vous me recommander un restaurant?;

∎ I'm looking for a place to stay je cherche un logement;

∎ familiar to shout or to scream the place down hurler comme un forcené;

∎ the other place British University (at Oxford) Cambridge; (at Cambridge) Oxford; British Parliament (in House of Commons) la Chambre des Lords; (in House of Lords) la Chambre des Communes

(c) (house) maison f; (flat) appartement m;

∎ they have a place in the country ils ont une maison de campagne;

∎ familiar nice place you've got here c'est joli chez toi^□ ;

∎ familiar your place or mine? on va chez toi ou chez moi?^□ ;

∎ familiar they met up at Ali's place ils se sont retrouvés chez Ali^□

(d) (position) place f;

∎ take your places! prenez vos places!;

∎ everything is in its place tout est à sa place;

∎ put it back in its proper place remets-le à sa place;

∎ it occupies a central place in his philosophy cela occupe une place centrale dans sa philosophie;

∎ I lost my place in the queue j'ai perdu ma place dans la file d'attente;

∎ I've lost my place (in a book) je ne sais plus où j'en étais;

∎ push the lever till it clicks into place poussez le levier jusqu'au déclic;

∎ figurative suddenly everything fell or clicked into place (I understood) tout à coup, ça a fait tilt; (everything went well) tout d'un coup, tout s'est arrangé;

∎ what would you do (if you were) in my place? que feriez-vous (si vous étiez) à ma place?;

∎ try and put yourself in his place essaie de te mettre à sa place;

∎ I wouldn't change places with her for anything pour rien au monde je n'aimerais être à sa place;

∎ his anger gave place to pity sa colère a fait place à un sentiment de pitié

(e) (role, function) place f;

∎ robots took the place of human workers des robots ont remplacé les hommes dans l'accomplissement de leur tâche;

∎ if she leaves there's nobody to take or to fill her place si elle part, il n'y a personne pour la remplacer;

∎ it's not really my place to say ce n'est pas à moi de le dire

(f) (seat → on train, in theatre etc) place f; (→ on committee) siège m;

∎ she gave up her place to an old man elle a offert sa place à un vieux monsieur;

∎ save me a place garde-moi une place;

∎ there are a few places left on the next flight il reste quelques places sur le prochain vol;

∎ she has a place on the new commission elle siège à la nouvelle commission;

∎ to change places with sb changer de place avec qn;

∎ we changed places so that he could sit by the window nous avons échangé nos places pour qu'il puisse s'asseoir près de la fenêtre

(g) (table setting) couvert m;

∎ how many places should I set? combien de couverts dois-je mettre?

(h) (post, vacancy) place f, poste m;

∎ to get a place at university être admis à l'université;

∎ there is keen competition for university places il y a une forte compétition pour les places en faculté

(i) (ranking → in competition, hierarchy etc) place f;

∎ the prize for second place le prix pour la deuxième place;

∎ Brenda took third place in the race/exam Brenda a terminé troisième de la course/a été reçue troisième à l'examen;

∎ the team is in fifth place l'équipe est en cinquième position;

∎ Horseracing to back a horse for a place jouer un cheval placé;

∎ for me, work takes second place to my family pour moi, la famille passe avant le travail;

∎ he needs to find his place in society il a besoin de trouver sa place dans la société;

∎ I'll soon put him in his place j'aurai vite fait de le remettre à sa place;

∎ to know one's place savoir se tenir à sa place

(j) Mathematics

∎ to three decimal places, to three places of decimals jusqu'à la troisième décimale

(k) to take place (to happen) avoir lieu;

∎ the meeting will take place in Geneva la réunion aura lieu à Genève;

∎ many changes have taken place il y a eu beaucoup de changements;

∎ while this was taking place tandis que cela se passait

(l) American (in adverbial phrases)

∎ no place nulle part;

∎ I'm not going any place je ne vais nulle part;

∎ some place quelque part;

∎ I've looked every place j'ai cherché partout

2 transitive verb

(a) (put, set) placer, mettre;

∎ she placed the vase on the shelf elle a mis le vase sur l'étagère;

∎ to place a book back on a shelf remettre un livre (en place) sur un rayon;

∎ to place a book with a publisher confier un livre à un éditeur;

∎ he placed an ad in the local paper il a fait passer ou mis une annonce dans le journal local;

∎ the proposals have been placed before the committee les propositions ont été soumises au comité;

∎ to place a matter in sb's hands mettre une affaire dans les mains de qn;

∎ I place myself at your disposal je me mets à votre disposition

(b) (find work or a home for) placer;

∎ to place sb in care placer qn;

∎ all the refugee children have been placed tous les enfants réfugiés ont été placés

(c) (usu passive) (situate) placer, situer;

∎ the house is well placed la maison est bien située;

∎ strategically placed airfields des terrains d'aviation stratégiquement situés;

∎ you are better placed to judge than I am vous êtes mieux placé que moi pour en juger;

∎ British industry is well placed to… l'industrie britannique est à même de…;

∎ we met several people similarly placed nous avons rencontré plusieurs personnes qui se trouvaient dans la même situation;

∎ how are we placed for time? combien de temps avons-nous?;

∎ how are you placed for money at the moment? quelle est ta situation financière en ce moment?

(d) (usu passive) (rank → in competition, race etc) placer, classer;

∎ she was placed third elle était en troisième position;

∎ the runners placed in the first five go through to the final les coureurs classés dans les cinq premiers participent à la finale;

∎ the horse we bet on wasn't even placed le cheval sur lequel nous avions parié n'est même pas arrivé placé;

∎ I would place her amongst the best writers of our time je la classerais parmi les meilleurs écrivains de notre époque

(e) (identify) (se) remettre;

∎ I can't place him je n'arrive pas à (me) le remettre

(f) (order, contract) passer ( with à);

∎ to place an order for sth passer commande de qch;

∎ to place a bet faire un pari;

∎ to place a bet on sb/sth parier sur qn/qch;

∎ place your bets! (in casino) faites vos jeux!

(g) (invest → funds) placer; (sell → goods, shares) placer, vendre

3 intransitive verb

American (in racing) être placé

4 all over the place adverb

familiar (everywhere) partout^□ ; (untidy) en désordre^□ ;

∎ you always leave your things all over the place! tu laisses toujours traîner tes affaires partout!;

∎ my hair's all over the place je suis complètement décoiffé^□ ;

∎ figurative the team were all over the place l'équipe a joué n'importe comment^□ ;

∎ these figures are all over the place (are inaccurate) ces chiffres ont été calculés n'importe comment^□ ;

∎ at the interview he was all over the place (panicking, unclear) il a raconté n'importe quoi à l'entretien^□

5 in place adverb

(a) (steady) en place;

∎ hold it in place while I nail it in tiens-le en place pendant que je le cloue

(b) (on the spot → run, jump) sur place

6 in place of preposition

à la place de;

∎ she came in place of her sister elle est venue à la place de sa sœur

7 in places adverb

par endroits

8 in the first place adverb

∎ what drew your attention to it in the first place? qu'est-ce qui a attiré votre attention à l'origine ou en premier lieu?;

∎ I didn't want to come in the first place d'abord, je ne voulais même pas venir;

∎ in the first place, it's too big, and in the second place… premièrement, c'est trop grand, et deuxièmement…, primo, c'est trop grand, et secundo…

9 out of place adjective

∎ the wardrobe looks out of place in such a small room l'armoire n'a pas l'air à sa place dans une pièce aussi petite;

∎ he felt out of place amongst so many young people il ne se sentait pas à sa place parmi tous les jeunes;

∎ he didn't look out of place il ne déparait pas;

∎ such remarks are out of place at a funeral de telles paroles sont déplacées lors d'un enterrement

►► place of birth lieu m de naissance;

place of business lieu m de travail;

place card = carte marquant la place de chaque convive à table;

Marketing place of delivery lieu m de livraison;

Finance place of issue lieu m d'émission;

Sport place kick coup m de pied placé;

place mat set m (de table);

place of residence résidence f, domicile m (réel);

British Law place of safety order = ordonnance autorisant une personne ou un organisme à garder des enfants maltraités en lieu sûr;

place setting couvert m;

place of work lieu m de travail;

place of worship lieu m de culte

Un panorama unique de l'anglais et du français > place
10 marketing mix

марк. комплекс маркетингу; маркетинговий комплекс; формула маркетингу

комбінація чотирьох змінних факторів (variables), покладених в основу стратегії підприємства з метою задоволення споживачів (consumer) на цільовому ринку; ♦ комплекс маркетингу складається з продукту (product), ціни (price), просування (promotion) та розповсюдження (place) — факторів, які часто називають «чотири принципи маркетингу» (four principles of marketing) або «чотири р» маркетингу (four Ps)

═════════□═════════

to develop a marketing mix розробляти/розробити маркетинговий комплекс; to introduce a marketing mix запроваджувати/запровадити маркетинговий комплекс

marketing mix:: four Ps:: promotional quadrangle:: four principles of marketing; marketing mix ‡ A. four principles of marketing (386)

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маркетинговий комплекс; структура маркетингу

The English-Ukrainian Dictionary > marketing mix
11 Marketing Headquarters office
1. оперативный штаб ФНД «Маркетинг»
оперативный штаб ФНД «Маркетинг»
Для обработки поступающих запросов и решения проблем, а также для перенаправления клиентов в специализированные группы для оказания помощи создается оперативный штаб функции «Маркетинг». При возникновении вопросов, которые не могут быть решены на уровне объекта, оперативный штаб функции «Маркетинг» обращается в Центр управления Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

Marketing Headquarters office (MKTG HQ)
Marketing Headquarters office is put in place and acts as a one-stop-shop for requests and issues that might occur and readdresses them to specific teams according to the nature of the issue. The Marketing HQ works in contact with the Main operations center for those issues that cannot be solved on a venue basis.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики
- спорт (маркетинг)
EN
- Marketing Headquarters office
- MKTG HQ
Англо-русский словарь нормативно-технической терминологии > Marketing Headquarters office
12 marketing mix

Mktg

the variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution.

The ultimate business dictionary > marketing mix
13 housing marketing

марк. маркетинг жилья (деятельность по предложению на продажу или в аренду жилищ на одну семью, квартир и прочих жилых единиц (традиционно проводится с помощью объявлений рубричной рекламы и агентов по торговле недвижимостью); деятельность по изучению потребностей в жилье и предпочтений потенциальных клиентов с целью создания жилья в расчете на ценовые и прочие предпочтения потребителей)

See:

place marketing, business site marketing, classified advertising

Англо-русский экономический словарь > housing marketing
14 business site marketing

марк. маркетинг зон хозяйственной [коммерческой\] застройки (маркетинговые мероприятия, направленные на привлечение организаций в зоны коммерческой застройки для покупки или аренды земли, застройки пустых участков или реконструкции имеющихся зданий и создания промышленных и коммерческих зон)

See:

place marketing

Англо-русский экономический словарь > business site marketing
15 vacation marketing

марк. маркетинг мест отдыха (деятельность по привлечению отдыхающих и туристов на курорты, в конкретные города, страны; подобной деятельностью занимаются турагентства, авиакомпании, автомотоклубы, нефтяные компании, отели, государственные учреждения)

See:

place marketing

Англо-русский экономический словарь > vacation marketing
16 four P's of marketing

марк. четыре P маркетинга (четыре основных средства маркетингового воздействия: продукт (Product), цена (Price), место (Place), продвижение (Promotion))

Англо-русский экономический словарь > four P's of marketing
17 Product, Price, Place, Publicity

Comm. politiques de produit, de prix, de distribution et de communication [à la base du plan de marketing ou de marchéage]

English-French dictionary of law, politics, economics & finance > Product, Price, Place, Publicity
18 in-store

in-store

adjective

(bakery, childcare facilities etc) dans le magasin, sur place

►► Marketing in-store advertising PLV f, publicité f sur le lieu de vente;

Marketing in-store advertising space espace m de PLV, espace m de publicité sur le lieu de vente;

in-store demonstration démonstration f sur le lieu de vente;

in-store promotion promotion f sur le lieu de vente

Un panorama unique de l'anglais et du français > in-store
19 market

1. noun
1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercado

2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercado

2. verb
(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vender

- marketable
- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market

market n mercado

market

tr['mɑːkɪt]

noun

1 (selling fruit, vegetables, etc) mercado; (selling clothes etc) mercadillo; (marketplace) plaza

■ I always go to the market on Saturdays siempre voy al mercado los sábados

2 (trade) mercado

■ the property market el mercado inmobiliario

3 (demand, desire to buy) demanda, salida, mercado

■ there isn't a market for fur coats in summer no hay demanda de abrigos de pieles en verano

■ we need to look for new markets tenemos que buscar nuevos mercados

transitive verb

1 (sell) vender, poner en venta; (offer for sale) lanzar al mercado, promocionar, comercializar

\

SMALLIDIOMATIC EXPRESSION/SMALL

to be in the market for something interesarse en comprar algo

to be on the market estar en venta

to come onto the market salir al mercado, ponerse en venta, ponerse a la venta

to play the market jugar a la bolsa

market day día nombre masculino de mercado

market economy economía de mercado

market forces tendencias del mercado

market garden SMALLBRITISH ENGLISH/SMALL huerta

market leader líder nombre masculino del mercado

market price precio de mercado

market research estudio de mercado

market researcher investigador,-ra de mercado

market square plaza del mercado

market stall puesto

market town población nombre femenino con mercado

market trader vendedor,-ra de mercado

market value valor nombre masculino en el mercado

the Common Market el Mercado Común

market ['mɑrkət] vt

: poner en venta, comercializar

market n

1) marketplace: mercado m

the open market: el mercado libre

2) demand: demanda f, mercado m

3) store: tienda f

4) stock market

market

n.

• emporio s.m.

• feria s.f.

• ferial s.m.

• lonja s.f.

• mercado s.m.

• plaza s.f.

• plaza del mercado s.f.

v.

• llevar al mercado v.

• vender v.

'mɑːrkət, 'mɑːkɪt
I

noun

1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f

2)

a) ( trading activity) mercado m

to be on/come on (to) the market — estar*/salir* a la venta

to put a product on the market — lanzar* un producto al mercado

we put the house on the market at $320,000 — pusimos la casa en venta en $320.000

they're in the market for semiconductors — están buscando semiconductores

a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)

market forces — fuerzas fpl del mercado

b) ( area of business) mercado m; (before n)

a market leader — un líder del mercado or de su sector en el mercado

c) ( demand)

they have created a market for their products — han creado un mercado para sus productos

the market for steel — la demanda de acero

3) ( stock market) bolsa f (de valores)

to corner the market (in something) — hacerse* con el mercado (de algo)

II
1.

transitive verb comercializar*

2.

market vi (AmE)

to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)

['mɑːkɪt]
1. N

1) (=place) mercado m

to go to market — ir al mercado

2) (=trade) mercado m

overseas/domestic market — mercado exterior/nacional

• to corner the market in maize — acaparar el mercado del maíz

• to flood the market with sth — inundar el mercado de algo

strawberries are flooding the market — las fresas inundan el mercado

• to be in the market for sth — estar dispuesto a comprar algo

• to be on the market — estar en venta or a la venta

it's the dearest shirt on the market — es la camisa más cara del mercado

to bring or put a product on(to) the market — lanzar un producto al mercado

to come on(to) the market — salir a la venta or al mercado, ponerse en venta

• to rig the market — manipular la lonja
open 5.
3) (=demand) demanda f

there is a ready market for video games — hay una gran demanda de videojuegos

there's no market for pink socks — los calcetines de color rosa no encuentran salida

to find a ready market — venderse fácilmente, tener fácil salida

4) (=stock market) bolsa f (de valores)

to play the market — jugar a la bolsa

2. VT

1) (=sell) comercializar, poner en venta

2) (=promote) publicitar

3.

VI (esp US) hacer la compra

4.

CPD

market analysis N — análisis m inv de mercado(s)

market day N — día m de mercado

market demand N — demanda f del mercado

market economy N — economía f de mercado

market forces NPL — fuerzas fpl del mercado, tendencias fpl del mercado

market garden N — (Brit) (small) huerto m ; (large) huerta f

market gardener N — (Brit) hortelano(-a) m / f

market gardening N — (Brit) horticultura f

market intelligence N — información f del mercado

market leader N — líder m del mercado

market opportunity N — oportunidad f comercial

market penetration N — penetración f del mercado

market place N — plaza f (del mercado); (=world of trade) mercado m

market potential N — potencial m comercial

market price N — precio m de mercado

market rates NPL — precios mpl del mercado; (Econ) cotizaciones fpl

market research N — estudios mpl de mercados

market researcher N — investigador(a) m / f de mercados

market share N — cuota f de mercado

market study, market survey N — estudio m de mercado

market town N — mercado m

market trends NPL — tendencias fpl de mercado

market value N — valor m de mercado

* * *
['mɑːrkət, 'mɑːkɪt]
I

noun

1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f

2)

a) ( trading activity) mercado m

to be on/come on (to) the market — estar*/salir* a la venta

to put a product on the market — lanzar* un producto al mercado

we put the house on the market at $320,000 — pusimos la casa en venta en $320.000

they're in the market for semiconductors — están buscando semiconductores

a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)

market forces — fuerzas fpl del mercado

b) ( area of business) mercado m; (before n)

a market leader — un líder del mercado or de su sector en el mercado

c) ( demand)

they have created a market for their products — han creado un mercado para sus productos

the market for steel — la demanda de acero

3) ( stock market) bolsa f (de valores)

to corner the market (in something) — hacerse* con el mercado (de algo)

II
1.

transitive verb comercializar*

2.

market vi (AmE)

to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)

English-spanish dictionary > market
20 positioning

positioning [pə'zɪʃənɪŋ]

noun

(a) (putting in place) mise f en place ou en position;

∎ positioning and deployment of the covering forces mise f en place des forces de couverture

(b) (adjusting position) positionnement m; (of aerial) orientation f

(c) Marketing positionnement m

(d) Grammar (of word)

∎ end positioning rejet m

►► Building industry positioning angle cornière f de mise en place or de centrage;

Computing positioning arm bras m de positionnement or de lecture-écriture;

Computing positioning macro macro-commande f de position;

Military positioning map carte f de positionnement;

Marketing positioning strategy stratégie f de positionnement;

Marketing positioning study étude f de positionnement

Un panorama unique de l'anglais et du français > positioning

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